As in any kind of Far Easter proverb, in these words , there is a hidden key.

The Japanese word ‘iro’ means color and, in its Chinese origin, emotion, opinion too. That’s why we all have a related color in any time of our life, and we all have an emotion.


Ten People, ten colors, ten emotions.

Colors can represent us and spark emotions, they can speak to us, talk with us with a genuine mood and in a different way each time. We are colors any time we try to express real life emotions through shades, in order to make them unforgettable.

That’s why choosing a color is therapy: each shade, every contrast is related to our mind and has got an hidden key in our life.

Colors can influence us, they are shades of our personality and behavior.
They can give life to our emotions, make us helpless, express what we are feeling.

Each time we choose a color, we state we are simply unique.
any time we choose a color, we celebrate the time we are living in.
Each time we choose a color and we share it with others, showing it, wearing it or depicting it, we connect ourself to humanity.